What you do—or don’t do
Tell us whether you monitor AI answers, update content, work with an agency or use tools. If you haven’t started, that experience is useful too.
Research interviews · Clinic leaders
Join our research on clinic AI visibility.
We’d like to hear what your clinic does—or doesn’t do—to appear in Google AI Overviews, ChatGPT and Gemini. Your experience helps us understand how clinics approach AI visibility.
In return, we’ll share anonymized findings we’ve already collected about what competitors are doing, what they aren’t doing and the approaches they’re trying.
A 30-minute research interview. No sales pitch. Insights shared anonymously.
Evgeniy Yudin
Founder, Rotgar
01Your firsthand experience
02Competitor insights in return
03Anonymized findings
0430-minute research interview
The study
You share your experience. We share what we’ve learned.
We’re interviewing clinic leaders to learn what they’re doing, what they’re choosing not to do and what’s holding them back. During the conversation, we’ll share relevant observations from the competitor research we’ve already collected, with identities removed.
What shapes your decisions
We’ll ask what matters to your clinic, who handles this work and what makes it difficult. We’re interested in your priorities, doubts and choices.
What competitors are trying
We’ll share anonymized findings about competitors’ actions and gaps from research we’ve already collected, without identifying the clinics or people behind them.
Who we’re looking for
Clinic leaders who know their patients and their market.
We’re inviting people who work inside a clinic and can explain what their practice currently does—or doesn’t do—about AI visibility and patient discovery.
Solo practices, clinics & regional groups
Our current focus is U.S. private medical and dental practices with a clear local or regional market.
Practices of every size are welcome—from one physician or dentist to multi-clinician teams and groups with several locations.
Examples include fertility and women’s health, dentistry, dermatology, ophthalmology, surgical practices and multi-specialty clinics. Other clinical specialties are welcome.
Someone close to the decisions
You’re a founder, owner, physician-owner, CEO or medical director—or a practice manager, administrator, or senior marketing or operations leader.
You know how the practice approaches patient discovery, who handles its marketing and whether AI visibility is on the agenda.
A budget decision isn’t required. What matters is that you can speak from direct experience of the clinic’s patient journey and priorities.
Ready to share what’s happening
You can talk about what you’ve tried, what you haven’t tried and why. We’d also like to hear what you’re considering next and what feels unclear.
In return, you’ll hear anonymized observations about how competitors are approaching the same questions.
You can already be exploring AI visibility or be completely new to it. Both perspectives help the research.
✓
No preparation requiredA conversation about your actual experience.
✓
Anonymized sharingShared findings don’t identify people or clinics.
✓
Research interviewNo sales pitch or account access required.
Published research
The same question, tested at scale
Our recent study examined 322 U.S. medical questions to see whether strong Google rankings translate into citations from ChatGPT and Gemini.
The finding: healthcare marketers need to measure all three surfaces separately.
Read the article
Published in
If You Rank High on Google, Will AI Assistants Cite You? Maybe Not.
About the researcher
I’m Evgeniy. I’ve worked in search since 2008.
I founded Rotgar in 2011. Today our work focuses on how clinics are represented in Google AI Overviews, ChatGPT and Gemini—and what evidence shapes those answers.
This research is designed to learn from clinic leaders, test assumptions against real markets and make AI visibility measurement more useful for healthcare teams.
Join the research
Tell us what you’re doing. Hear what others are trying.
A 30-minute research interview with Evgeniy Yudin, with anonymized competitor insights shared in return.
Book a 30-minute call